Search engine optimization (SEO) has become a must-have for every website. It’s no longer an option.
Thinking about SEO, or “organic quest,” is a given for a new site and is critical within most digital marketing plans, in addition to all of the other factors that make up a successful website.
In terms of website thinking, we’ve moved on from the days of “if you create it, they will come.”
At the same time, I’m aware that many website owners, ranging from startups to small businesses to charities and even large corporations, are having difficulty self-implementing SEO or are already overstretched in their website budgets, leaving little space for SEO.
Because of the conflicting noise and focuses, I’d like to provide you with a single checklist that you can use as a website owner to work through the essential aspects of SEO that you can fix right now and continue to improve on in the future.
Here is the basic SEO checklist that will help you with every of your project.
Webmaster & Analytics Tools
Google Analytics Tool: Google Analytics is a free marketing analytics tool that allows you to view data and insights about how many people are visiting your site, who they are, and how they are engaging with it.
Google Search Console: Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize the visibility of their websites.
Bing Webmaster: Bing Webmaster Tools is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site’s performance in Bing.
Sitemap and Robots.txt
Sitemap: A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.
Robots.txt: The Robots Exclusion Standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.
Most website platforms have tools that you can add to your site that provide additional control over SEO and analytics functions. If you’re using WordPress, you will find a variety of plugins to manage the SEO of your website such as AIOSEO and YoastSEO.
Find your main Keywords
Choose one strong keyword that defines your niche and make some variations of it to use as supporting keywords. These keywords will be used in the content and write-p throughout the website and in meta details.
HTTPS connection is a must
Having a protected site is significant. In the event that your site isn’t under an SSL, you may lose clients before they even get to your site when they see security cautioning in Chrome or different programs.
Impart trust in your site by making the ordinarily straightforward stride of executing an SSL accreditation on your site and make sure all the HTTP links should redirect to HTTPS.
Use meta tags wisely
Meta tags are invisible tags that give information about your page to web crawlers. They make it simpler for web search tools to figure out what is the issue here, and hence are imperative for SEO. Meta tags are set in the <head> part of an HTML archive, thus they should be coded in your CMS. This can be simpler or harder relying upon the stage that controls your site: an “out of the container” arrangement like WordPress will have a devoted segment for meta labels like accepted connections or meta depictions.
Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size. Image optimization can be done in different ways, be it by resizing the images, caching, or by compressing the size.
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