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7 Visual Elements of Graphic Design

7 Visual Elements of Graphic Design

When creating a graphic design, you should follow seven basic design principles. These elements or concepts will help you create beautiful layouts that are both functional and attractive. They also show you how to use your templates to convey a visual message to your target audience.

It takes more than creativity or a brilliant idea to create a stunning design; it takes a thorough knowledge of the fundamentals of the subject. While you can spend years exploring the complexities of architecture and the many different perspectives on how to be good at it, there are a few basic elements that every designer should understand before they begin any project. For those new to the profession and not sure what they are doing, this will be beneficial.

Here are the 7 basic elements of design you need to know:


Photo by Ricardo Gomez Angel on Unsplash

Line, being the most important and fundamental element is the starting point of almost every kind of design. The Graphic Design Theory define it as the Two connected points in space and it helps us to show the user’s path or their next steps.


Photo by MagicPattern on Unsplash

Everything around us and in our designs is indeed a shape. In the context of Graphic Design, Shapes are just the lines providing boundaries. There are different kinds of shapes, each having a certain meaning in Graphic Design.


Photo by Nick Iliasov on Unsplash

Textures provide the design a three-dimensional look and helps to give design the feel of real-world objects. It refers to the sense of feeling and actualization and uplifts the presence of the element.


Photo by Kakha Kakhadzen on Dribbble

Space allows designers to create an illusion of a three-dimension by overlapping and creating a linear perspective. Negative space is also a very cool technique where parts of the design that are left blank create an overall shape or image that can be recognized.


Photo by Milad B. Fakurian on Unsplash

A form is a geometrical shape illusioned as a three-dimensional object by giving it a width, height and shadows to indicate depth and it is mathematically precise in all its angles.


Photo by Daniele Levis Pelusi on Unsplash

The most obvious design element, Color, tells a lot about the design and helps create the mood. Every color has its own meaning and the combination of them creates an infinite number of outcomes both visually and emotionally.


Photo by Nathan Holthus on Dribbble

Typography plays a crucial part in telling users what kind of design they are looking at. No doubt, the words are important but in what style they are written in, holds equal importance.


There are several other graphic design concepts, but these are the most important. As a graphic design student, you should use these concepts as guidelines to determine what is visually appealing and why it is appealing in the designs you see.


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1 Comment

  1. crork

    Your way of explaining all in this post is in fact good, every one can easily beaware of it, Thanks a lot.

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